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Creating a Social Media Strategy for Political Candidates

In order to gain voters’ trust, establish expertise and reach out to potential voters, every prospective political candidate needs to have a social media presence. It’s not simply a case of build it and they will come; without a clear strategy for your social media use, you will struggle to get engagement levels and increase your reach and awareness.

We will examine a number of areas including:

Clarify your social media goals.

Audit your current social media status.

Develop your content.

Track your progress.

Make changes as needed.

Creating a social media Strategy